Vero IMC organized a press event for the launch of Viber Communities which attracted 44 journalists, resulting in 79 pieces of coverage and $74k in PR value.
Vero revamped and managed Nok Air’s social media presence with a fully localized content marketing campaign, resulting in nearly 200k fans on Facebook alone and engagement of 3%, above other regional markets.
Vero created a 3-day social media stunt for Lazada’s Lucky Day campaign involving 10 key influencers, 6 online communities, 50 micro-influencers and more than 30 articles. It generated over 200k instances of engagement.
Vero IMC created several media events to promote Martin Nguyen – ONE Championship Featherweight & Lightweight World Champion – to Vietnamese media, resulting in over 105 pieces of coverage and $200k in PR value.
Vero coordinated a ceremony to present the signing of an MOU between Merck and its partners. 17 members of top-tier media and 30 representatives from the Vietnamese Ministry of Health attended the ceremony, resulting in over 50 pieces of coverage and $150k PR value.
Vero brought safety experts and 21 media representatives to UL's panel discussion on safety consulting and developed a series of editorials in top-tier media which resulted in over 30 pieces of coverage and $45k PR value.
Vero assisted Booking.com with responding to a public crisis by conducting a media audit, preparing and distributing a statement, regulating media inquiries, and assisting Booking.com with providing feedback regarding the incident.
We created original characters based on the distinctive Vietnamese conical Non La hat, which we then used for in-app stickers and online ads (along with other Viber themes) to promote the Viber app.